While in Amsterdam, Jason and I, along with my Mom and her best friend, visited Melly’s Cookie Bar. Melly’s serves pastries and coffee, but their specialty is alfajores. The alfajor is a traditional Latin American cookie made up of two round cookies sandwiched together and often filled with dulce de leche, though other fillings may be used. At Melly’s we tried several variations of the alfajor, including ones dipped in dark chocolate, dipped in white chocolate, and one whose shortbread-esque cookies were replaced with meringue cookies.

I was definitely drawn in by the cookies and coffee, but I also really love Melly’s branding and store set-up! It absolutely made the retail and marketing major in me smile!